Latest News for: Helsinki yoga

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The brief: Agencies are strange

Advertising Age 23 Aug 2019
Ad Age’s I-Hsien Sherwood reports Mirum Helsinki collected its employees’ actual sweat—while they were riding exercise bikes, doing yoga, eating spicy chicken wings, etc.—infused it into a fragrance, “Creative Essence,” and will be sending the eau de toilette to any person who ...
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